On Trade Pulse Report – August 2025

The August edition of On-Trade Pulse Report gives you a straight-from-the-bar view of what’s happening in the UK on-trade right now. From the maturing no & low category and shifting guest wellness behaviours, to what bartenders really want from brands, this report is packed with current insight you won’t find anywhere else.

In just 5 minutes, you’ll learn:

• How no & low has moved from hype to a lasting menu fixture

• What’s holding the category back — and how leading brands are solving it

• Why guests are drinking less but better, and what that means for menus

• What bartenders want from brand support (hint: it’s practical, not flashy)

• The five actions brands should take now to win in venue

This isn’t desk research. It’s the reality of what bartenders, managers and guests are saying today, condensed into a monthly hit of actionable insight.

Get the full report instantly.