Luxury Guests, Bold Menus & Real Talk: Insights from Hadrien Haumont

Download the Drinks Industry Radar HERE.

What’s trending in top-tier hotel bars? What are guests really willing to spend more on? And what kind of brand support actually builds loyalty?

In this latest Wilde Toast On-Trade Intelligence Report, we sit down with Hadrien Haumont, Assistant Bar Manager at Fitz’s in the Kimpton Fitzroy, one of London’s most distinctive 5 star hotel bars. With a background that spans culinary school to high-volume cocktail bars, Hadrien offers a grounded, high-end view of UK hospitality in 2025.

Inside, you’ll learn:

• Why guests are reaching for theatrical, flavour-forward cocktails again
• How Boatyard Gin, Bladnoch Whisky, and Blanton’s are winning on the bar
• What really moves the needle on brand loyalty (Btw – it’s not just activations)
• The small gestures that get brands onto menus and what might get you ghosted

This is real insights from the front line – insightful, unfiltered, and free.

Download the report now and unlock smarter ways to connect with the luxury on-trade.