What Bartenders Are Thinking Now: Insights from Hadrien Haumont
What’s trending in top-tier hotel bars? What are guests really willing to spend more on? And what kind of brand support actually builds loyalty?
In this latest Wilde Toast On-Trade Intelligence Report, we sit down with Hadrien Haumont, Assistant Bar Manager at Fitz’s in the Kimpton Fitzroy, one of London’s most distinctive 5 star hotel bars. With a background that spans culinary school to high-volume cocktail bars, Hadrien offers a grounded, high-end view of UK hospitality in 2025.
Inside, you’ll learn:
- Why guests are reaching for theatrical, flavour-forward cocktails again
- How Boatyard Gin, Bladnoch Whisky and Blanton’s are winning on the bar
- What really moves the needle on brand loyalty (Btw – it’s not just activations)
- The small gestures that get brands onto menus and what might get you ghosted
This is real insights from the front line – insightful, unfiltered and free.
Download the report now and unlock smarter ways to connect with the luxury on-trade.
Tom Bronock
Author Bio
Over 20+ years in the industry as a bartenders, bar owner and now drinks agency co-founder at Wilde Toast. Specialises in trend forecasting, industry insights and the on-trade.
