On Trade Pulse Report – Christmas 2025

This On-Trade Intelligence Report brings frontline insight from a senior London bar manager, offering a clear, unfiltered view of how guest behaviour, spending habits and drink choices are shifting in the UK on-trade.

Through a structured Q&A, it covers what guests are prioritising in 2025, which categories and cocktails are performing best, how low and no is really landing, and the operational pressures venues are under.

Crucially, it sets out what actually helps bars, from meaningful brand support to practical training and what brands should focus on to drive relevance, loyalty and revenue through the festive period and into 2026.

Download below.