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Caleno Guerrilla Sampling Campaign

Deliver a guerrilla sampling campaign over dry January across London & Bristol.

Wilde Toast was in the driving seat to tour the spirit of Columbian street parties and brighten up London & Bristol.

What is often a ‘dry January’ for consumers following the festive season,
Wilde Toast was tasked to bring sunshine and alcohol-free cocktails in a
guerrilla-style sampling activation.

The tour was hosted in the Caleño Drinks custom Land Rover, spanned 2 weeks, visited over 30 high footfall spots and delivered over 14,000 deliciously alcohol-free cocktails: Proving delicious cocktails don’t have always to include alcohol to be excelente!

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