On & Off Trade Toolkits

Brief

Gordons and Tanqueray Gin wanted to reignite gin in premium cocktails across the trade and at home.

Delivery

Research highlighted Gin’s challenge in showing up in cocktail menus, where it was under-indexing. The role of this toolkit was to align Gordon’s and Tanqueray Gin as the ingredient choice to make delicious serves, both when choosing in venue and at home. The toolkits spanned on trade and off trade
channels, include assets across all major touchpoints for both brands.

2 Toolkits
Rate Of Sale Driving Campaign
Launched Into Major Retailers Across UK

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