Serve Strategy

Brief

Mozart is a brand well-loved by bartenders, with successful pockets of activity throughout the year. The brand approached Wilde Toast to help formalise and elevate their serve strategy, to create a clear, consistent playbook that can act as a foundation for future activations and on-trade venues.

The goal is to align customers on how best to enjoy Mozart, drive advocacy and overcome key barriers to trial and versatility.

Delivery

We developed exciting, signature serves that anchored future marketing activity and provided Mozart with a strong, versatile foundation for upcoming campaigns. These serves are being developed to showcase the versatility of Mozart to the trade, provide a solid foundation of serves that can flex across different venues and customer profiles and educate bartenders and buyers on how to use the product creatively and confidently.

Services: Strategy | Serve Development | Photography | Copywriting | Design

10 Serves Developed

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