festival Activation

Brief

Pol Roger wanted to elevate its presence at the prestigious Horse Trials, where the brand already enjoys strong heritage and association with British sporting culture.

The brief was to create fresh artwork and a striking back bar installation that would stand out in a busy event environment while remaining true to the champagne house’s refined identity.

Crucially, the solution needed to work seamlessly across four separate Horse Trials throughout the year, offering consistency, adaptability, and premium brand visibility to a discerning audience of sporting and social tastemakers.

Delivery

We reimagined Pol Roger’s event bar with bespoke creative and art direction, producing bold new artwork and a full back bar installation. The design balanced heritage with contemporary cues, ensuring the brand felt both timeless and relevant in a live sporting environment.Our team handled production and logistics to guarantee a seamless fit across multiple Horse Trials events throughout the year.

By creating consistent yet adaptable brand assets, we gave Pol Roger a premium and cohesive look that worked across different venues while reinforcing brand recognition.

The result was a bar environment that not only served as a functional hospitality space but also as a visual showcase of Pol Roger’s elegant identity. With four Horse Trials included in the programme, the refreshed presence provided multiple high-value touchpoints with discerning audiences, reinforcing the champagne house’s role as a fixture in the British sporting and social calendar.

Services: Strategy | Design | Production | Logistics