Red Bull Serve Development
Brief
Red Bull challenged us to create two fresh, standout cocktails designed to showcase their limited editions – the Pink Edition and the Summer Edition.
The serves launched exclusively across Roxy Ballroom venues for summer, blending bold flavour with playful appeal to match the venue’s energy.
With strong consumer trial and engagement, the cocktails have the potential to roll out across additional accounts and feature in Red Bull’s 2025 serve playbook, positioning them as long-term menu staples and demonstrating the brand’s commitment to innovative, on-trend serves.
Delivery
We developed two theatrical, colour-changing cocktails that brought Red Bull’s Pink and Summer Editions to life on Roxy Ballroom’s summer menu. Each serve showcased the full can in line with Red Bull’s perfect serve, with interactive elements that created a bold, shareable moment for guests.
Designed for Roxy’s playful, high-energy audience, the serves were vibrant, scalable, and easy for bartenders to execute consistently. The result was a pair of cocktails that stood out as signature, décor-like moments, enhancing both the energy of the venue and Red Bull’s brand presence
Services: Serve Development | Photography | Copywriting | Playbook Design
