Trade Advocacy

Brief

Stoli wanted to engage key account Murder Inc with a meaningful advocacy project that leant into the brand’s sustainability mission.

Delivery

Our team worked closely with the bar team at Murder Inc to create 3 signature cocktails to showcase how sustainability can be utilised in cocktails. Alongside the team, we worked with London-based artisans and vertical farms to create a series of sustainable serves. Initiatives tested included upcycling Stoli bottles into rocks glasses and sourcing ingredients with low food mileage from vertical farms.

Wilde Toast organised a launch party at the venue with bartenders and media from the industry and looked after all PR.

3 Serves
1 Launch Party
29 Pieces Media

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