Retail Activation

Brief

To celebrate its 200-year anniversary, The Macallan tasked Wilde Toast to engage the shoppers of the iconic Selfridges floor, with an immersive retail display that embodied The Macallan’s dedication to quality, artistry, and tradition.

Delivery

The concept evolved in phases, from November to December – during busy festive period. Each evolution was inspired by The Macallan’s heritage, craftsmanship, and the key themes of the two featured editions.

Our team looked developed the creative to activate the stunning brand extensions, while ensuring the creative output was closely aligned with the core principles of The Macallan brand world. Our team also delivered the build, installation and in store sampling over the festive period.

The project delivered a creative and immersive retail experience to key client of The Macallan – Selfridges.

2 Immersive Retail Installations
2 Months
6 Brand Ambassadors

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