On Trade activation

Brief

The Macallan Whisky needed to mark the launch of the new expression Harmony III with a customer activation for a key account The Balmoral.

Delivery

We took the reins to deliver the launch of The Macallan Harmony III to 27 elite whisky guests at the renowned Balmoral Hotel, Edinburgh. The immersive activation recreated the serene and beautiful meadows of the Macallan Estates.

Diners experienced bespoke sound and lighting design married with fresh floral displays, scented diffusers and water flowing on tables. We transported influential whisky elites to the real meadows while experiencing the fine taste of Harmony III.

27 Guests
Experiential Fine Dining
1 Night

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