Serve Strategy

Brief

Develop a drinks strategy for the UK market for The Wiseman Bourbon.

Delivery

Development of a drinks strategy to launch into the UK premium on-trade for Kentucky Owl. The strategy was developed by leading bartenders from the UK on-trade who worked collaboratively with our strategy team to develop serves that would be widely adopted by target accounts.

3 Serves
1 Toolkit

Share

Other Projects

drink-strategy

Red Bull – Serve Strategy

Bacardi Portfolio – Retail Activation

tequila-sampling-activation

Patrón Tequila – On Trade Campaign

serve_strategy_toolkit

Red Bull – Serve Strategy

champagne_brand_activation

Pol Roger – Festival Activation

Red Bull – Serve Strategy

Mozart – Serve Strategy

tequila_terrace_takeover

Don Julio – Brand Activation

drinks_brand_activation

Brugal Rum – Product Launch

drinks_strategy

Stoli Global – Serve Strategy

alcohol_data_and_insights

CGA – Global Bartender Report

The Macallan – Retail Activation

The Macallan – Retail Activation

Red Bull – Brand Activation

Diageo – Strategic Toolkit

container_brand_activation

Dutch Barn – Brand Activation

bartender_hire

Foodies Festivals – Staffing Contract

Red Bull Selector – Bar & Ops Management

Kentucky Owl – Retail Activation

Forbidden Florist – Bar Consultancy

Ring On Hook – Staffing Contract

Boom Battle Bar – Bar Consultancy

House Of Suntory – On Trade Activation

The Feathers – Bar Consultancy

Chase Vodka – Product Sampling

Red Bull – Venue Management

100 Barrington – Staffing Contract

Aynhoe Park – Bar Management

Red Bull – Festival Activation

trade-advocacy

Stoli – Trade Advocacy

Red Bull – Bar & Ops Management

The Wiseman – Influencer Gifting

Stoli Elit – Cocktail Competition

Smart Group – Staffing Contract

Stoli Global – Product Sampling

Amber Beverage UK – Brand Activation

drink-strategy

Red Bull – Serve Strategy

Diageo – Customer Activation

Caleno – Product Sampling

The Macallan – On Trade Activation

View all projects

Let’s Chat