Trade Advocacy
Nailing the trade is both vital and challenging for drink brands. The on-trade is nuanced, ever-changing and culturally led. Wilde Toast possesses a network of over 2000 on-trade bartenders and connections with the world’s leading bars globally. We leverage this network and consumer data to deliver informed, relevant and effective advocacy campaigns that cut through.
Educational Programmes
Venue Training
Cocktail Competitions
Brand Ambassadors
On-Trade Toolkit
Serve Strategy
Content Creation
Recent Projects
Drinks Brand Marketing
Helping drinks brands grow is our bread and butter. We offer drinks brands a fresh approach to modern brand activation, event staffing and creative strategy.
Events & Activations
Our team has significant events and activation experience, having delivered in excess of 10,000 events in the last decade. We deliver drink-led events for brands, agencies and discerning corporate and private clients.
Product Sampling
Build strong loyalty and drive trial in the on-trade and third space with targeted, strategic sampling campaigns. Our specialised drinks brand ambassadors create genuine consumer connections through passion and experience.
Bar Consultancy
We provide leading hospitality venues globally with consultancy services including menu design, training, bar design and project management. Our consultancy is underpinned by real world drinks intelligence from on-the-ground hospitality professionals.
Data & Insights
Our agency has an extensive bartender network that we regularly interview, survey and gather opinions from for our strategic work and for bespoke campaigns for drinks brands and data companies. Find out what is happening right here and right now from the bartenders who build brands in the trade.
