UK Gin Category Report 2026
Gin is recaliberating in the on-trade.
The brands that understand the new back-bar hierarchy, heritage defaults, new classics, contemporary favourites, will consolidate their position. The ones that don’t will lose their listing.
This report draws on 25 bartenders from the DrinkSight panel, AI-powered analysis of 40 leading UK bar menus, and four hours of expert interviews to map exactly where gin stands right now: the bartender apathy problem, the value ceiling, the Martini opportunity, and the cull that’s coming.
If you’re a gin brand deciding where to invest, this is the briefing you need before your next agency conversation.
Download below.
Charlie Mitchell
Data & Insight Director
Charlie Mitchell is the Data & Insight Director at Wilde Toast. He has over 15 years of experience in the drinks data space and is a regular face on trade panels and via his column for Global Drinks Intel.
