What Bartenders Really Think: Exclusive On-Trade Insights from Jordan Davies

Want to know what’s actually selling over the bar right now? What bartenders are sick of hearing from brand reps? What support do they really value and the spirits they’re currently backing?

In our latest On-Trade Intelligence Report, we sit down with Jordan Davis, Head of Bars at Spark York, a dynamic hospitality space home to independent food vendors, creative start-ups and one of the most exciting bar scenes in the North.

Jordan shares frank, frontline insight on:

• The rise of blanco tequila, Mauritian rum and creative highballs

• Why hyper-local brands and sustainability win out over big names

• What reps get wrong and how to build better relationships

• How seasonal menus are driving innovation

In our view, this is gold…direct views from the people the drinks brands are trying to reach.

Download the report to get bartender insight you can actually build strategy around and get one step closer to the on-trade.