Selfridges Retail Activation

Brief

As part of The Macallans 200-year anniversary celebration, we were briefed to engage the shoppers of the iconic Selfridges floor, with an experiential retail activation for limited edition expression A Night On Earth In Jerez.

Delivery

Inspired by the global creative vision for the expression, our team developed the creative strategy, renders and delivered the build, installation and in store sampling over December.

The project delivered a creative and immersive retail experience to key client of The Macallan – Selfridges.

1 Immersive Retail Installations
1 Months
3 Brand Ambassadors

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