Caleno Guerrilla Sampling Campaign
Brief
Deliver a guerrilla sampling campaign over dry January across London & Bristol.
Delivery
Wilde Toast was in the driving seat to tour the spirit of Columbian street parties and brighten up London & Bristol.
What is often a ‘dry January’ for consumers following the festive season,
Wilde Toast was tasked to bring sunshine and alcohol-free cocktails in a
guerrilla-style sampling activation.
The tour was hosted in the Caleño Drinks custom Land Rover, spanned 2 weeks, visited over 30 high footfall spots and delivered over 14,000 deliciously alcohol-free cocktails: Proving delicious cocktails don’t have always to include alcohol to be excelente!
- 14k+ Samples
- 2 Cities
- 6 Brand Ambassadors
