Chase Vodka On-trade Sampling Campaign
Brief
Chase Vodka’s brief was clear – drive trial across the on-trade of two expressions of flavoured gin to consumers.
Delivery
Showcasing the delicious taste of Chase Gin amongst 50 key trade accounts, our team planned the sampling strategy, comms, logistics and delivery of thousands of Chase gin samples.
Our brand ambassadors travelled the breadth of the UK, visiting key customer accounts across all channels, and sampled two gin expressions with a Chase Vodka activation kit.
Our team’s understanding of the nuanced on-trade landscape meant we understood how to maximise the campaign ROI in this challenging environment, managing all stakeholders and ensuring a positive sentiment amongst consumers and trade accounts alike.
- 5k+ Samples
- 8 Cities
- 6 Brand Ambassadors
