Stoli X Murder Inc Trade Advocacy
Brief
Stoli wanted to engage key account Murder Inc with a meaningful advocacy project that leant into the brand’s sustainability mission.
Delivery
Our team worked closely with the bar team at Murder Inc to create 3 signature cocktails to showcase how sustainability can be utilised in cocktails. Alongside the team, we worked with London-based artisans and vertical farms to create a series of sustainable serves. Initiatives tested included upcycling Stoli bottles into rocks glasses and sourcing ingredients with low food mileage from vertical farms.
Wilde Toast organised a launch party at the venue with bartenders and media from the industry and looked after all PR.
- 3 Serves
- 1 Launch Party
- 29 Pieces Media
